Bloom Loves sass & bide

Bloom are at it again with another glorious collaboration, this time the beauty brand has teamed up with fashion label sass & bide. In the latest addition to their Bloom Designer Nail Polish Collection, the two new nail shades are (sass & bide I) neon turquoise and (sass & bide II) fluorescent citrus – shades which have summer written all over them.

The bright colours are inspired by the sass & bide Spring / Summer 2011 collection which is titled “Boogie and the Historymaker.”

Buying these polishes will make you feel good outside and in, with $2 from the sale of each sass & bide Nail Polish being donated to the Children’s Hospital Foundation.

sass and bide bloom

Heidi Middleton is one of the faces behind the fashion brand and when asked to comment on the collaboration she said,

“We have known Natalie (Bloom) for many years and we admire and share her passion for the Children’s Hospital Foundation. The two colours we created were inspired by the electric wonderment of the unexpected. These vivid shades were designed for the girl who walks to the beat of her own drum and who isn’t afraid to express herself with colour and creativity.”

Available for RRP $19.95 from August 2011 from Myer, Bloom’s Flagship Store – 574a Chapel Street, South Yarra, VIC, and online at

For additional locations please call: (03) 9421 0200

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